Videos by Andy Slye
Well, it finally happened. I hit 1,000 Tesla referrals. I can’t believe it, and I’m so thankful to everyone who used my referral code when buying a Tesla. I’m fortunate enough to still be the world’s top Tesla referrer, earning me two future Tesla Founders Series Roadsters.
1,000 Model 3’s at an average of $50,000 = $50 MILLION revenue for Tesla. I’m so glad people chose to buy a Model 3 and go all-electric after watching my videos. Here’s to the next 1,000 and beyond!
Hands on review of Tesla’s biggest software update ever: Version 10!
Tesla v10 includes many new features including Smart Summon, Spotify/Netflix/YouTube/Hulu integration, Cupheads game, Caraoke, remote window “close” button, and improvements to Autopilot.
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I’m so thankful to have been the guest speaker at the 5th annual Midwest Tesla Gathering, and I asked owners why they bought their Tesla. The answers may surprise you!
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This awesome event was put on by the St Louis Tesla enthusiasts group who did a great job. It was held at the National Corvette Museum Motorsports park in Bowling Green, KY and the main part of the event was to drive your Tesla on the track. Since my Model 3 needs new tires soon I decided not to take my car out on the track but one of the amazing people behind the creation of this event, Liz, was kind enough to let me ride with her while she drove her husband’s performance Model 3 on the track (in Track Mode) which my body & mind were not at all prepared for. It was like a roller coaster. I never felt such powerful G-forces since riding on The Voyage at Holiday World (shout out to the best amusement park)
But for this video I decided that since I always get asked how I became the world’s top Tesla referrer or why so many people buy a Tesla after watching my videos, I decided to take it upon myself to find out the primary reasons why current Tesla owners bought their car. Buying a car is one of the biggest purchases of someone’s life so I was curious to know what the biggest reason was for someone buying a relatively expensive Tesla over all the other car choices. Going in I thought the main reason was probably either because of the technology & self driving aspect (autopilot) or the fact that it’s all-electric (better for the environment and no more gas) or really just because of Elon’s devilishly good looks (don’t fool yourself). After talking to owners, I was surprised at the most popular answer!
The biggest reason why I was the guest speaker at the 5th annual Midwest Tesla Gathering is because I currently have the most Tesla referrals in the world, meaning I’ve helped sell the most Teslas to new customers. If you’re not aware of the Tesla referral program, it’s a program for all Tesla owners that allows them to share their own unique referral code with other potential buyers and if those potential buyers order a Tesla through the referral link then both people get 1,000 free Supercharging miles, and the referrer also gets a chance to win prizes such as a free Model Y or a free Roadster.
Last year when I became the world’s top referrer I won two free future Founders Series Roadsters which is Tesla’s “supercar” supposedly coming out in 2020 and it will be the quickest production car in the world (0-60 in 1.9 seconds). But once Tesla realized they were giving away too many free Roadsters they briefly ended their referral program earlier this year but brought it back in March with the updated prize system which is basically like a raffle. Each Tesla referral you get counts as an entry into a monthly giveaway of a free Model Y and a quarterly giveaway of a free Roadster.
Currently I have over 850 referrals which has resulted in about $40 million in revenue for Tesla, and I’ve also accumulated over 1 million free Supercharging miles so far so I’m only about 32 million miles away from going to Mars. Hopefully the Supercharging miles transfer to rockets. I’ll have to ask Elon 🙂
So why should a person buy a $50,000+ Tesla? For me, I want people to choose a Tesla for their next car because I want everyone to experience that same rush of joy that I still feel to this day when I drive my Model 3. It’s the joy from the instant torque, the software, the Autopilot, the tech, the innovation, and really just the progressiveness of Tesla as a whole. I recently listened to an amazing audiobook called “The Science of Energy” and it’s clear that from that book that Tesla is changing the world for the better by making these awesome electric cars. Once someone buys into the idea of Tesla and becomes an owner, it’s a like a spider web effect. That one person can then spread their enthusiasm to 10 more people and each one of those can spread it to 10 more and so on. After listening to that book I’m becoming more aware of energy and how we use it. More Teslas on the road is a sign for a better future. I’m proud to support Tesla, one of the most innovative companies in the world.
The Tesla Referral Program is ending, and I was fortunate enough to become the world’s top Tesla referrer with 300+ referrals, earning me $500,000 in Tesla Roadsters in just 2 months.
So how did I do it? Well, here’s the whole story.
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2008: I first hear of Tesla Motors & the original Roadster.
2012: Tesla Model S starts shipping & making the news. I was fascinated by all the tech but it was way out of my price range.
2014: Model S cartoon makes me officially decide that my next car would be the affordable mass-market Tesla.
March 2016: I upload my first ever Tesla video when I traveled to Cincinnati to reserve my Model 3. That video got the most views within 24 hours than any of my videos up to that point.
May 2017: I create a video for the Tesla Project Loveday contest. Even though it got a lot of positive feedback I was heartbroken when I wasn’t one of the finalists.
Feb 28 2018: I upload my “First Impressions of the Model 3” video after traveling hundreds of miles & paying $300 to rent one. I immediately fell in love with the car.
Apr 22 2018: I release the best & worst Tesla rap video you’ll ever see.
Apr 30 2018: I take delivery of my Tesla Model 3. I did not have a referral code of my own at this time.
May 11 2018: After Tesla starts enabling referral codes for Model 3 owners, I create my Genius link but at the time the code only applied to Model S & X purchases.
Jun 24 2018: I upload my full Model 3 review video which eventually becomes the #1 result on YouTube for “Tesla Model 3 Review”. However, I never mentioned my referral code in the video. It was only in the description.
Aug 1 2018: Tesla enables referral codes to be applied to Performance Model 3 orders along with Model S & X.
Sep 6 2018: I upload my “True Cost of a Tesla Model 3” video which eventually becomes one of my most popular videos.
Oct 7 2018: I upload my “Tesla Model 3 Uber/Lyft” video which goes semi-viral after Elon likes it on Twitter & Tesla tweets it. Around this time I notice that I’ve gotten a handful of referrals.
Oct 19 2018: Tesla makes all vehicle orders eligible for referrals so I start mentioning my code in all my Model 3 videos from then on.
Nov 11 2018: I upload my “Tesla Model 3 Buyers Guide” video. At that time the referral program was set to end on Dec 10 so I had less than a month to get over 30 referrals in order to reach 55 referrals which was the amount needed to win 100% discount on one future Tesla Roadster. This was also when Tesla was urging people to order their Model 3 by the end of November to lock in the full tax credit. This skyrocketed my referrals.
Nov 15 2018: I upload a video about how my Model 3 handles cold weather conditions.
Nov 16 2018: I hit 55 referrals to win my first Roadster.
Nov 25 2018: I release my Model 3 Road Trip video. By this time, Tesla was strongly pushing Model 3 sales and this is when my referrals went crazy – multiple per day. I surpassed 105 referrals which was the amount needed to win a 2nd Roadster.
Dec 4 2018: I become the world’s top Tesla referrer with over 200 referrals.
So how did my small amount of Model 3 videos lead to roughly $17,000,000 revenue for Tesla? I think it came down to these main things:
Value & Unique Perspective: Producing high quality content for a specific audience it in a unique way.
Passion & Timing: I’ve been passionate about Tesla for years even before I got my Model 3. My videos mixed with the increasing popularity & excitement of the Model 3 along with Tesla’s biggest sales push due to the federal tax credit ending – it all happened at the perfect time for me as a referrer.
Experience & Strategy: The strategy I used to create my Tesla videos that led to 300 referrals is the same strategy I’ve used for years to create my other product review videos: provide value to a target audience and give them a call to action.
Why is Tesla ending the referral program? I personally think Tesla couldn’t afford to keep giving away free Supercharging to each referral. What do you think?
Big thanks to Tesla for the referral program and big thanks to all who used my code! I’m very fortunate to have participated & end with the most Tesla referrals in the world. It’s been a heck of a ride, and I can’t wait to continue to refer people to Tesla & EV’s in general.
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